As some of the best football teams in the world
battle it out in the Quarter-Finals of the UEFA Champions League,
Heineken has unveiled the latest element of its ‘Road to the Final’
campaign with the launch of a new ad campaign. The ad demonstrates how,
with imagination and resourcefulness, one man is able to witness club
football’s most prestigious event the Final itself.
Premiering today in more than 170 countries, the ad
is the latest element of the brand’s global integrated ‘Road to The
Final’ campaign as it celebrates its seventh consecutive year sponsoring
the UEFA Champions League.
The ad features one lucky fan, who receives a ticket
to the UEFA Champions League Final. The only problem is that he is on
the other side of the world and faces a race against the clock to get to
the match. Through a combination of resourcefulness, imagination and
inventiveness he manages to overcome every obstacle put in his way – to
be rewarded with the ultimate football experience – a pitch side seat at
Wembley, arriving just before kick-off.
In line with the new campaign, Heineken will be
rewarding Nigerian fans for displaying inspiring and imaginative
behaviour by offering tickets to the UEFA Champions League Final in
Wembley, London. Heineken® invites open minded Nigerian UCL fans to take
part in a race to win 5 tickets to UEFA Champions League Final in
Wembley, London on an all-expense paid trip. 350 fans will be invited
for this once in a lifetime race from the National Theatre, Iganmu,
Lagos on the 13th of April, 2013, where only the first five
contestants to complete the race will win the tickets to the Final. On
their journey they need to solve riddles to overcome obstacles and
complete the race.
For this we are truly excited to organise the race to the final for
the first time so we can reward the biggest Heineken fans in Nigeria
with an all-expense paid trip to the UEFA Champions League Final in
Wembley, London.
